How Druce Scaled to 4 New Offices with Click as Their Property Marketing Partner

Industry

Real Estate

Challenge

Druce needed a reliable partner to streamline onboarding and deliver consistent content as they scaled. Their previous supplier delayed launches by sending unedited images for manual review.

SOLUTION

Click introduced photo preferences and a shot priority system to remove friction and speed up go-live times. The consistent output meant new offices could replicate success instantly.

Key Products

Photography, RICS Floorplans, Social Video

www.druce.com

80%

Faster To Market

100+

Listing Launched

< 24hr

Content Turnaround Time

98%

Output Consistency

“Working with Click has allowed us to expand our business quickly while maintaining the high standards our clients expect. Their consistency, fast turnaround and ability to adapt to our evolving needs has made them an indispensable partner in our growth.”

Stephanie Gunther

Area Manager @ Druce

About Druce

Druce, a premium real estate brand established in 1822, has evolved beyond the conventional estate agency model. With a full-service offering that spans acquisition to asset management, their ambition was clear: scale rapidly while maintaining brand consistency and premium delivery. Since partnering with Click, Druce has rolled out across 10 active office functions (sales and lettings), relying on Click as their primary supplier of marketing content.

The Challenge

When Druce first approached Click, they had just taken over the Bective office and were seeking a scalable partner to match their ambitious growth strategy. Their previous supplier relied on sending unedited image batches for manual selection, a process that slowed operations and made it harder to scale across teams.

Druce needed:

A streamlined workflow that simplified onboarding and ordering across all offices.
A partner who could deliver consistent, high-quality outputs aligned with their premium brand.
A reliable supplier who could support fast-paced market entries without sacrificing attention to detail.

The Solution

Click implemented a full-service package including:

Photography using Click’s shot priority system and photo preference logic.

Floorplans, captured and delivered next-day using on-site app uploads.
Video, produced for premium listings to reinforce Druce’s client-facing brand identity.

From the outset, Click replaced subjective selection with its shot priority system, ensuring every job met Druce’s quality expectations without manual intervention. The simplicity of Click’s ordering process also meant new staff could be trained quickly, and the standardisation of packages across offices meant internal office P&Ls are easier to manage.

Brand consistency was achieved through a smart onboarding process: each new office was shown how others were ordering and what preferences had been applied. This allowed new branches to either mirror successful templates or define clear regional differences.

The Results

Since partnering with Click:

Druce has launched 4 new offices using Click as their primary marketing partner.
The brand has improved speed to market, with all content delivered and ready to go live the next day, including weekends.
Operational simplicity has become a competitive advantage, thanks to Click’s frictionless ordering and consistent output.